Looking for ideas for your own data-driven marketing initiative? This section shows how our clients are proving the value of CRM principles. Their experiences can benefit your brainstorming sessions!
The case studies are listed in chronological order. Any case study can be printed through your browser's menu print command, or try the PDF version for something more printer-friendly.
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Title |
Source |
Resource |
Summary |
| Star-Telegram |
Star-Telegram Ft. Worth, TX |
Web site exclusive! May 2008 |
Star-Telegram Upgrades TMC Performance and Effieciency |
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USA Today |
Web site exclusive! |
Increase Single Copy Sales Streamline Key Comunications to Subscribers.
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Arizona Republic |
Web site exclusive! |
Using MAAX to illustrate connections to a list of a merchant’s most valuable customers across the full spectrum of media via a “customer-centric” approach. |
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Sacramento Bee |
Web site exclusive! |
Use a dining card as an incentive to subscribe to the newspaper. |
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Reno Gazette-Journal |
Web site exclusive! |
An "impact label" designed to increase EZPay subscriptions. |
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Rockford Register Star |
Web site exclusive! |
An "impact label" designed to increase EZPay subscriptions. |
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Oklahoman |
Web site exclusive! |
If you lower the price, will you gain enough volume to make it worth doing? The Oklahoman launched a split direct mail test to answer this question. |
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Toronto Star |
Web site exclusive! |
Can a newspaper’s loyalty program actually pay for itself? |
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Honolulu Advertiser |
Web site exclusive! |
Using the message space on the pay in advance form to present renewing subscribers with offers from local advertisers. |
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Jackson Sun |
Web site exclusive! |
Using R-Logic to determine where acquisition campaign efforts would pay off the highest. |
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St. Petersburg Times |
Web site exclusive! |
Excellent example of how R-Logic's retention reports can serve as the basis for more advanced analysis. |
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Ledger |
Web site exclusive! |
The High Touch campaign consists of three letters designed to educate new subscribers about the newspaper and give them a sense of interaction with the paper. |
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San Jose Mercury News |
Web site exclusive! |
Maximizing the value of R-Logic through database extract design. |
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Automated Data Standardization Creates New Business for ASTECH InterMedia |
Firstlogic, Inc. |
DQ eNews |
First Logic report on the success of ASTECH InterMedia. |
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ASTECH InterMedia |
Web site exclusive! |
Using R-Logic to dramatically improve retention and increase net paid circulation. |
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Advocate |
Web site exclusive! |
An example of how using R-Logic enabled The Advocate to gain a better understanding of how sales sources were performing relative to one another. |
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Houston Chronicle |
Web site exclusive! |
Enacting an e-marketing initiative to strive for stronger circulation retention and acquisition. |
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Daily Sentinel |
Web site exclusive! |
Using R-Logic to analyze the performance of the in-house telemarketing operation relative to vendors. |
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San Francisco Chronicle |
NAA Circulation Update |
Using R-Logic retention analysis to instill into subscribers a perception of increased value by continuously appealing to the personal interests of customers. |
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Identifying What Works in Direct Mail Solicitation (Part 2 of 2) |
San Francisco Chronicle |
NAA Circulation Update |
Examples of testing, ideas for segmentation and how to make response-rate economics work to your advantage. |
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Integrating Direct Mail as a Start Source (Part 1 of 2) |
San Francisco Chronicle |
NAA Circulation Update |
How to integrate direct mail as an ongoing start source into a circulation start-pressure plan |
