Building Telemarketing Databases In MAAX™

Ever wonder if your telemarketing efforts are even worth it? Between ever-growing do-not-call lists, increasing legislation, consumer antagonism and more, telemarketing is going the way of the dinosaur for most firms.

Evan Mecak, an expert in the field of direct marketing, claims that telemarketing need not suffer a slow demise. Through proper planning and efficient execution, it can still be effective and profitable! And it all starts with the database. In this recorded webinar, gleam valuable insight into how to create an effective telemarketing database.

1. Introductions

Every friendly meeting needs some meet & greet. The webinar attendees sound off and touch briefly on their telemarketing goals.

2. MAAX Database vs. Telemarketing Database

Evan describes how his MAAX telemarketing database is different from traditional telemarketing databases. This video focuses on the most effective approach to planning a telemarketing database.

3. Why Even Bother?

With so many knocks against it, marketers are becoming disheartened with telemarketing. What benefits does it still provide? And is it worth it?

4. Successful Telemarketing

Evan discusses what typical newspapers want out of telemarketing, what still works, and what doesn't. Avoid the pitfalls many encounter while implementing telemarketing initiatives.

5. Reasons to Try

Telemarketing can still be of great effect, and provides direct marketing benefits worth pursuing.

6. Opportunities for Telemarketing

Selective use of telemarketing is important for cost & effectiveness. Evan covers when it can be effective, and the logistics to be considered when applying telemarketing initiatives.

7. Telemarketing Metrics

So you have a telemarketing database. How do you analyze the data? Evan discusses the finer points of interpreting the numbers of a telemarketing database.