Results Analysis

ASTECH specialists conclude this 2-part webinar on successful campaign management. This episode focuses on analyzing the results of a campaign after it has been executed, and includes valuable information on deriving the most accurate assessment of campaign results.

You will need the WebEx player to watch this demo. Please download it here.

Scene 1

This Power Point presentation covers analysis concepts. Here we discuss the definition of responders and the analysis of control groups.

Part 1 is followed by Question & Answer 1, in which Tom Martin of the Milwaukee Journal-Sentinal asks, "If they have other direct marketing channels, do I include all response channels in my control group analysis?"

In Q & A 2, Bill Truett of NYTRMG requests clarification on the definition of "control group".

Scene 2

In this scene, ASTECH provides insight on analyzing results using ad-hoc queries in MAAX.

Following is Q & A 3, in which Greg Bright from the Arizona Republic mentions that they use a frequency of delivery banding filtered by mail responders to determine the halo effect of the campaign.

Scene 3

This scene focuses on analyzing results with the Campaign Evaluation feature available in Campaigner.

Scene 4

In this scene, we discuss analyzing results using smartREPORTER.

Following is Q & A 4, in which the question is asked, "Would you be able to get analytical information by doing that process in Profiler?"

We hope this webinar provides insight into better MAAX usage. Look for more of these instructional webinars to appear in this area very soon.