For more information, contact Tom Ratkovich at 303.296.9966 x111.
R-LOGIC BENEFITS
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- Determine Sales Source Effectiveness - A direct mail order is more expensive than a telemarketing order, but is the higher retention of a direct mail order enough to offset the higher cost? R-Logic allows you to analyze the effectiveness of all of your start sources. It's not about how many orders you can generate — it's about how many units of circulation can generate.
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- Measure Lifetime Value - Cost per order (CPO) evaluates the efficiency with which you are able to generate subscription volume, but it doesn't tell you about the value of those subscriptions over time. R-Logic's ability to measure retention is what allows you to calculate cost per unit (CPU), which in turn allows you to determine lifetime value.
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- Determine Offer Effectiveness - Does it make more sense to upgrade Sunday-Only orders to Daily-Sunday, or 13-week orders to 26 weeks? Whether you're trying to upgrade frequency or term, R-Logic allows you to analyze the relative effectiveness of your campaigns.
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- Budget and Forecast More Accurately - R-Logic's retention reports can tell you how the orders you wrote this year are likely to retain last year. As a result, it can actually help you set next year's start pressure budget by telling you how many orders need to be sold to achieve your goals.
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- Make Better Decisions - R-Logic gives you the information you need to make better circulation marketing decisions. And since it's an industry standard (over 125 newspapers use R-Logic), R-Logic's information can be leverage across the newspaper industry!
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