ASTECH shares tips & tricks of the trade. In this recent WebEx presentation, ASTECH MAAX Specialists discuss how to develop a thorough & accurate campaign management strategy. We've recorded the presentation and published it here on the web for your convenience.
This section contains a Power Point presentation outlining the agenda of the tutorials to come. We speak briefly about the qualities of successful campaign management strategy & provides a sample campaign scenario. Also, we describe campaign history (CAMP) table setup and common fields.
In this section, we discuss creating a new campaign in Campaigner. This discussion involves adding filters, exclusions, & segments. We also highlight setting campaign options, as well as creating segment output files & campaign history output files.
Scene 2 is followed by Q & A 1, in which the question "Can I create a template for campaign options?" is asked.
Also provided is Q & A 2, in which the question is asked, "If the output file is sent for NCOA scrubs and records are dropped, how should that be handled in the campaign history table?"
This section offers discussion concerning segment counts, filtering, & control groups. We also talk about what's involved in creating effective forecasts, using run-time fields & trial runs. This section ends with campaign execution, campaign subtotals, & cumulative totals.
During this discussion, the question is asked, "If a segment is duplicated and random samples are taken from each, will the resulting output records be duplicated?" This question & its answer is reiterated for clarity in Q & A 3.
We hope these presentations are useful and educational. Look for more video presentations to appear on this site in the future.
