ASTECH i-News March 2006

ASTECH i-News for March


Data-Driven Marketing Automation for Media Professionals

> Highlights

  • MAAX Users Group Meeting a HUGE Success
  • Visit ASTECH at NEXPO
  • From WARC News: Ad Accountability is Key Issue for Top Marketers

> MAAX Users Group Meeting a HUGE Success

With more than 70 clients in attendance, the 2006 version of the MAAX Users Group meeting was a showcase of the impressive talents and productivity of the MAAX community. As ASTECH President Tom Ratkovich noted in his opening comments, "...it is the muscle of that community that allows the immense functionality of the MAAX database solution to be leveraged in achieving business goals."

Held in Las Vegas for the fourth consecutive year, participants heard case studies, educational initiatives, and more from a vast spectrum of both new and experienced MAAX users. These included the Sacramento Bee, Arizona Republic, Columbus Dispatch, Seattle Times, MediaNews Group, Atlanta Journal-Constitution, and Houston Chronicle.

Most of the presentations are available at the ASTECH web site. Just click here.

> Visit ASTECH at NEXPO

If you would like to see why MAAX drives the subscriber marketing and new revenue initiatives of nearly 60 newspaper companies, visit us at NEXPO in Chicago on April 1st - 4th.

You will find us at Booth #7069.  Not only will you see the best database marketing technology on the planet, you'll find a comfortable sofa and refreshments to help you get ready to see all of the other, less hospitable vendors.

> From WARC News: Ad Accountability is Key Issue for Top Marketers

America's leading marketers have rated the biggest issue facing them in 2006 as 'accountability' - the development and measurement of ROI on their marketing dollars, and how to implement measurement processes.

This emerged loud and clear from the third annual survey of members conducted by the Association of National Advertisers, a body representing 370 companies with 8,000 brands and a collective annual spending of over $100 billion (€83.13bn; £57.62bn) in marketing communications.

The survey asked members to select and prioritize their key issues from an extensive prompt list. Ranked in order of importance, these are the topics most exercising the minds of the nation's top marketers ...

1. Accountability
2. Aligning marketing organization with innovation
3. Building strong brands
4. Integrated marketing communications
5. Media fragmentation
6. Impact of technology on marketing
7. Growth of multicultural consumer segments
8. Attracting and retaining top talent
9. Consumer control over how they view advertising
10. Advertising creative that achieves business results
11. Globalization of marketing efforts

Observes Bob Liodice, Association of National Advertisers president/ceo: "Technology and innovation are transforming every aspect of the marketing discipline, forcing marketers to not only more effectively align their organization with these changes but also make them accountable for the results."

i-News is brought to you by ASTECH InterMedia, the leading provider of data-driven, revenue-focused marketing automation solutions to the publishing industry. If you like what you read here, we invite you to learn more about our company at www.astech-intermedia.com!

ASTECH InterMedia
999 18th street, #2240
denver , colorado 80202-2427
303.296.9966 | fax 303.296.9969