2003 Presentations
As always, we are extremely grateful to our faculty, for it is their experience and expertise that makes the Roundtable the premier event of its kind!
Here are some of the presentations from the 2003 Roundtable on Strategic Marketing. You are free to download as many as you wish, but please credit the appropriate faculty member if you choose to use any of the material in your own work. Right-click, "Save Target As..." you know the drill. Thank you!
| Faculty |
Company |
Presentation |
| Baker, Rick | Gannett Co., Inc. | The Gannett Marketing Technology Initiative |
| Brennan, Bob | Newsday | Why We're Still Neanderthals |
| Diller, Steve | Cheskin | Ethnofuturism: Understanding News Consumers of the Future |
| Frey, Christopher | Gannett Co., Inc. | Using Technology to Drive Recruitment Dollars |
| Frowiss, Al | Copley Press | Data-Driven Marketing – Success Factors (and Ideas) for Getting Started |
| Gilbert, Greg | ASTECH InterMedia | E-Mail Marketing: New Opportunities for Reaching Subscribers |
| Glennon, Patrick | Marketing G2 | Developing eMarketing Strategies for Subscription Marketers |
| Hart, Jim | Design Mail | Targeted Delivery and Microzoning |
| Hay, John | Links Information Management | Case Studies in Subscriber Retention |
| Leserman, Kim Ratkovich, Tom |
Media Insight Group ASTECH InterMedia |
The Newspaper as InfoMediary |
| Li, Richard | Demographic Research Company | Modeling Applications Made Simple |
| Lilly, Sue | The Age | Acquisition and Retention Strategies to Drive Subscription Growth |
| Mason, Sandra | The Globe and Mail | A CFO's Perspective on Marketing Investments |
| Matsumoto, Rick | ASTECH InterMedia | 15 Things You Should Know About Direct Mail |
| Ruckman, Gene Gottschalk, JoAnn |
Marketing G2 Asheville Citizen-Times |
B2B Marketing Made Simple |
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For more information, contact Allison Ratkovich at 303.296.9966 x124.
