2005 Presentations

 

 

 

As always, we are extremely grateful to our faculty, for it is their experience and expertise that makes the Roundtable the premier event of its kind!

Here are some of the presentations from the 2005 Roundtable on Strategic Marketing. You are free to download as many as you wish, but please credit the appropriate faculty member if you choose to use any of the material in your own work. Right-click, "Save Target As..." you know the drill. Thank you!

 
Faculty Company Presentation
Arcarese, Cory* Texas-New Mexico Newspapers Partnership Retention Matrix
Frenkel, David PrintSoft Americas, Inc. Making Micro-Segmentation Marketing Easy & Profitable
Groves, Miles MG Strategic Research, Ltd. Operationalizing Research: Case Study in Process
Hoye,Carrie Carrie Hoye LLC Boost Returns on Your Direct Response Investment
Kunken, Darrell*; Branson, Colin* The Sacramento Bee Subscriber Retention - "Focus on Areas for Action"
Kunken, Darrell The Sacramento Bee "Sell Customers First, Then Products" - The Integrated Product Approach
Levitt, Leon Cox Newspapers Roundtable on Strategic Marketing
Newby, John Moline Dispatch Publishing Company Rave Retention
Papert, Sammy Belden Associates untitled
Pompe, Scott Milwaukee Journal Sentinel Newspaper and Direct Mail Survival
Reynolds, Kyle Houston Chronicle Database Marketing and Hearst Direct
Rosenberg, Sara Skirt Smart Incorporated How to Keep Women Happy
Rubrecht, Robert L. Newspaper Association of America untitled
Stines, Scott mass2one LLC Integrating Permission-Email into the Newspaper Marketing Process
Talbert, Tia* ASTECH InterMedia Marketing Juju and Marketings 7 Deadly Sins

* Part of the pre-conference Summit on Subscriber Retention.



"Not all who wander are lost." - J.R.R. Tolkien
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Access presentations & photos from 2007:

 View 2007 PresentationsView 2007 Photos

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For more information, contact Allison Ratkovich at 303.296.9966 x124.



Roundtable Reactions

"Thanks for an outstanding conference. It's a pretty simple concept, but the value for me was driven by the narrow focus, quality attendees, and openness of discussions. The event was well planned, superbly run, and hosted in a very enjoyable setting. I think you have found a very nice formula for attendance size too as the conversations inside and outside the conferences were very frank and informing. I look forward to furthering relationships with the leaders I met at this conference…We would very much like to be invited back and look forward to more of these."

-Scott Swenson, Vice President, Circulation, Gazette Communications