2007 Presentations

As always, we are extremely grateful to our faculty, for it is their experience and expertise that makes the Roundtable the premier event of its kind!

Here are some of the presentations from the 2007 Roundtable on Strategic Marketing. You are free to download as many as you wish, but please credit the appropriate faculty member if you choose to use any of the material in your own work. Right-click, "Save Target As..." you know the drill. Thank you!

 
Faculty Company Presentation
Bright, Greg Arizona Republic Email Marketing
Bright, Greg Arizona Republic Subscriber Acquisition Program: One Year Later
Cohen, Bob Scarborough Research A Perspective on Newspapers in the Digital Age
Davis, Robert Robert C. Davis & Associates A Tale of Two Companies
Frowiss, Al Copley Press, Inc. Measuring Performance & Impact
Ford, Linda USA TODAY Multichannel Retention Marketing
Gold, James New York Times Regional Media Group Strategic Transformation to Build Competitive Advantage & Drive Growth
Goldwasser, Milt The Copley Press, Inc. IT's Evolving Role for Newspapers in the Digital Age
Hart, Jim Integrated Advertising Solutions Monetizing Sub Zip and HH Level Zoning
Hay, John Links Information Management Assessing the Digital Opportunities
Kunken, Darrell The Sacramento Bee Communication: Key to Managing Change in Customer Relationships
Murray, John Newspaper Association of America The Future of Circulation: Audience Development
Thornquist, John Grand Rapids Press GRP Database Marketing Strategy


"We have become not a melting pot, but a beautiful mosaic. Different people, different beliefs, different yearnings, different hopes, different dreams." - Jimmy Carter
Roundtable


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For more information, contact Allison Ratkovich at 303.296.9966 x124.



Roundtable Reactions

"Again, I just wanted to comment on what an exceptional conference this was. I attend a few throughout the year, and this one is one of the best. The ideas that I took back to our newspaper will most definitely benefit our bottom line and provide revenue opportunities for our Advertising department."

-Linda Wheatley, Vice President, Advertising & Client Marketing, The London (ON) Free Press