ASTECH InterMedia presents

The 16th Annual Roundtable on Strategic Marketing

2008

The Sonnenalp Resort of Vail (CO)

August 24 - 27, 2008

The Concept

As the media landscape continues to evolve at a rapid pace, a new business model for the newspaper industry is emerging — a model that leverages the strength of the brand, the consumer & business relationships maintained, and the unique data and distribution assets of the newspaper company. It is also one that must accommodate and leverage the vast opportunities afforded in the digital era.

To stay abreast of this evolution and its implications for your business, you need an environment that nurtures innovative thinking and expertise. The 2008 Roundtable on Strategic Marketing presented by ASTECH InterMedia is just the place.

For each of the past sixteen years, media professionals have looked to ASTECH to provide a forum for interactive discussion and debate of industry challenges. Emerging from these forums is the realization that these challenges are not challenges at all, but opportunities to revitalize and reengineer the industry, ensuring its growth and prosperity for decades to come.

The Highlights

The Roundtable addresses a range of issues related to strategic, data-driven marketing. Among the highlights of the 2008 event are sessions on:

• Business Critical Applications of the Marketing Database
• The Innovation Imperative
• The Toronto Star’s Modular/Sectional Ad Pricing Strategy
• Wall Street’s View on Increasing Shareholder Value
• Audience Development in a Fragmented Marketplace
• The Newsmedia Company as Infomediary
• Nurturing Non-Traditional Revenue Streams
• Building an e-Marketing Strategy
   

The Faculty
 

The Roundtable is widely known for the quality and honesty of its faculty. The opportunity to interact with members in the relaxed setting of Roundtable sessions, group meals and events is unparalleled. Confirmed members of this year’s faculty as of April 1 include:

• James Gold, New York Times Regional Media Group
• Suzanne Raitt, Toronto Staz
• Rob Rubrecht, Newspaper Association of America
• Paul Ginocchio, Deutsche Bank (New York)
• Kyle Reynolds, Houston Chronicle
• Greg Bright, Arizona Republic
• Jim Hart, Integrated Advertising Solutions
• Al Frowiss, ASTECH InterMedia
• Tom Ratkovich, ASTECH InterMedia
   

The Setting

Nestled in the heart of Vail Village approximately 100 miles west of Denver, the Sonnenalp Resort of Vail welcomes visitors with the charm and intimacy of a fine European hotel. Framed by spectacular 14,000-foot peaks, the Sonnenalp offers world-class services and accommodations. The resort features two restaurants, lounge, full-service European spa, live entertainment, elegant conference facilities and valet parking.

The Sonnenalp also boasts its own golf course, the Sonnenalp Golf Club, which has served as the host site for the Colorado Open. For more information on the resort, visit www.sonnenalp.com.

 The Details

Hotel Reservations: Roundtable participants can make their own hotel reservations by calling 866-284-4411. Please ask for a full explanation of the ASTECH conference rates.

Registration: In order to nurture a casual, interactive atmosphere, participation in the Roundtable is limited to 65 individuals. Download the registration form to ensure your opportunity to participate in this outstanding event.