"It is rare to find a business partner who is selfless. If you are lucky, it happens once in a lifetime." -Michael Eisner
Roundtable 2008
| Faculty | Company | Title |
|---|---|---|
| Bill Truett | New York Times Regional Media Group | How NYTRMG Transformed the Traditional Role of Print Subscriptions and Audience Strategy using MAAX |
| USA Today | How USA TODAY Used the Database to Improve Direct Mail | |
| Kyle Reynolds | Houston Chronicle | Using MAAX to Capture Political Advertising Revenue |
| Darrell Kunken | Sacramento Bee | Building Value into Subscriber Communication |
| James Gold | New York Times Regional Media Group | Coming Soon! |
| Mitch McKinnon | Scarborough Research | Understanding the Digital Savvy Consumer |
| Suzanne Raitt | Toronto Star | Modular Advertising and Sectional Pricing, an Overview |
| Rob Rubrecht | Newspaper Association of America | State of the Industry - Facts, Figures and Logic |
| Judy Rooks | Oregonian | Reaching New Audiences |
| JP Lind | Epsilon | Leveraging Transactional Data and Modeling to Drive Newspaper Subscriptions |
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