"Education costs money, but then, so does ignorance." -Sir Claus Moser
Real Life Practices
Looking for ideas for your own data-driven marketing initiative? This section shows how our clients are proving the value of CRM principles. Their experiences can benefit your brainstorming sessions!
The case studies are listed in chronological order. Any case study can be printed through your browser's menu print command, or try the PDF version for something more printer-friendly.
| Title | City | State | Source | Summary | Date |
|---|---|---|---|---|---|
| Arizona Republic | Phoenix | Arizona | Arizona Republic |
Arizona Republic Finds Profit with MAAX |
01/01/2009 |
| New York Times Regional Media Group | New York Times Regional Media Group |
New York Times Utilizes MAAX for Success |
01/01/2009 | ||
| Star-Telegram | Ft. Worth | TX | Star-Telegram |
Star-Telegram Upgrades TMC Performance and Efficiency. |
05/01/2008 |
| USA Today | McLean | VA | USA Today |
Streamline Key Comunications to Subscribers. |
07/01/2007 |
| Arizona Republic Increases Single Copy Sales | Phoenix | Arizona | Arizona Republic |
Increase Single Copy Sales |
01/01/2007 |
| How Data-Driven Marketing Can Turn the Tide | Sacramento | California | Sacramento Bee |
Using MAAX to illustrate connections to a list of a merchant's most valuable customers across the full spectrum of media via a "customer-centric" approach. |
05/01/2006 |
| A Dining Card That Works | Reno | Nevada | Reno Gazette-Journal |
Use a dining card as an incentive to subscribe to the newspaper. |
08/01/2004 |
| Impact Labels Boost EZPay | Rockford | Illinois | Rockford Register Star |
An "impact label" designed to increase EZPay subscriptions. |
08/01/2004 |
| Oklahoman Proves Less is More | Oklahoma City | Oklahoma | Oklahoman |
If you lower the price, will you gain enough volume to make it worth doing? The Oklahoman launched a split direct mail test to answer this question. |
06/01/2004 |
| Kicking the Telemarketing Habit | Jackson | Tennessee | Jackson Sun |
Using R-Logic to determine where acquisition campaign efforts would pay off the highest. |
11/01/2003 |
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Webex Schedule
Upcoming Webinar Schedule
Click on the link for more information about these "don't miss" events
Click on the link for more information about these "don't miss" events
MARCH 2010
No scheduled webinar due to the MAAX Users Group meeting March 22-23
&
"Back To Basics" Training session March 24-25
Join us in Vegas and Get the Max out of MAAX!
APRIL 2010
Thurs., April 22nd
12 Noon MST
