MAAX Users Group Workshop and Training

May 20 -21, 2008

Gannett, Inc. Headquarters - McLean, VA

"mini MUG '08" - welcomed nearly 40 current MAAX users at Gannett's world-class headquarters. Participants were given the opportunity to collaberate with others in the MAAX Community on their MAAX initiatives and benefit from outstanding presenations from MAAX advocates such as USA TODAY, New York Times Regional Media Group, Inka Solutions, Claritas, smartFOCUS and ASTECH InterMedia. While "mini MUG" was new to the calendar in 2008, the success and interest in the event will surely make it a staple on ASTECH's client calendar for years to come.

To view the following "mini MUG" presentations, click on the appropriate link below:

Allen Levy & Steve Upton, USA TODAY          Improving Direct Mail CPO: THE USAT Process

Bill Truett, NYTRMG                                   Building Campaigns Through Segmentation

Evan Mecak, Inka Solutions                       Leveraging a Phone Centric Database