Al Frowiss Bio

Al Frowiss, Senior Vice President & Chief Operating Officer, abf@astech-intermedia.com

About Al - Al’s professional experience includes serving as a corporate consultant to Copley Press Inc./San Diego Union-Tribune, implementing strategic marketing initiatives utilizing marketing technologies, customer data management and market segmentation applications.  Al started his career with National Decision Systems, a data and marketing information company now known as Claritas. His years of experience since then include leadership roles in corporate roll-outs of marketing technology solutions and over two dozen product introductions utilizing advanced GIS and database marketing tools.

A native San Diegan, Al is quickly adjusting to the seasonal challenges of ASTECH’s Denver, CO headquarters.  In his spare time, Al is active as a volunteer administrator and international referee in USA Water Polo.  “I may need to take up ice skating instead of water polo now!” he laments.

His role at ASTECH – As COO Al’s responsibilities include overseeing day-to-day operations, long term technology development and resource management, as well as building ASTECH’s infrastructure for high deliverability, performance and client satisfaction.

Just for fun!

Favorite Movie:

Hunt for Red October

Favorite Food:

Beer – Belgian style white ales

Favorite Book:

Human Information Processing – A college psych text book; describing physiological, cognitive and decision science processes in human learning and behavior.

Favorite Sport/Activity:

Water Polo – Al is an International Referee

1. What super power would you most like to have and why?

Tiger Wood’s golf skills – It is all about the fist pump.

2. What should your theme song be?

“Jamming” – Bob Marley

3. Which historical figure do you most admire, or would like to trade places with?

Joseph Alois Schumpeter – Moravian-born American economist and sociologist known for his theories of capitalist development and business cycles.

4. In your opinion, what is the greatest invention in history?

The Internet – Its impact on human communication, search, service and choice has been immense and it has only just begun to get momentum.

5. What is your favorite guilty pleasure?

Jane Austen movies