Past MAAX User Groups

Tom presents at MUG 2006.

2007

Title Source
Segmentation: Roadmap to a Managed Subscriber Acquisition and Retention Program Arizona Republic
Using Customer Insight to Change Behavior Associated Northcliff Digital
Advanced MAAX Techniques ASTECH InterMedia
DPV: Delivery Point Validation ASTECH InterMedia
"Operationalizing" Market Segmentation ASTECH InterMedia
Building Your Workbench Copley Press, Inc.
MAAX Applications - Linking Segmentation Strategy to Action Copley Press, Inc.
Circulation Metrics and Reporting E. Mecak Direct Marketing
The Impact of Loyalty Initiatives on Subscriber Retention Links Information Management
Predictive Analytics: Subscriber Data Modeling Sacramento Bee

Online Customer Data Integration and Management

Sacramento Bee

 

2006

 

Title Source
Building Readership 2006 - Targeting Our Best Customers Arizona Republic
ASTECH DMA - Direct Marketing Automation ASTECH Intermedia
Optimizng Your MAAX Database ASTECH Intermedia
Making a Good Database Better Atlanta Journal-Constitution
Circulation - Customer Development Game Plan Columbus Dispatch
Fueling the Database Engine Denver Newspaper Agency
The Small Stuff - Winning in Inches and Seconds Houston Chronicle
Implementation of MAAX Sacramento Bee
Multi-Media, Customer-Driven Solutions Sacramento Bee
Case Studies of Direct Marketing within the Advertising Department Seattle Times
Sophistication in Circulation Marketing Seattle Times
Automated Direct Marketing SourceLink

 

2005

Title Source


Database Marketing (or Lack Thereof) at the DNA Denver Newspaper Agency
The Globe and Mail Benchmarking Strategies and Applications Globe and Mail
Understanding Client Data Acquisition Hartford Courant
MAAX: Getting Started Sacramento Bee
Custom Circulation Segments San Diego Union Tribune
A Collaborative Effort Seattle Times

 

2004

Title Source
A Road Test of MAAX (no ppt) ASTECH InterMedia
Data Tidbits (no ppt) ASTECH InterMedia
Leveraging the Retention Record Type ASTECH InterMedia
Sprint to the Finish Line: Executing the Campaign (no ppt)

ASTECH InterMedia
PrintSoft Americas
The Grocery Industry: A Driving Force to Revenue Arizona Republic
Retention Marketing at the Boston Globe Boston Globe
Advertising Growth: Building an Advertising Program (no ppt) Denver Newspaper Agency
Circulation Churn Projects: Segmenting Niche Populations Using ART (no ppt) Denver Newspaper Agency
Third Party Sampling Detroit Newspapers
Circulation Acquisition: Planes, Brains, Automobiles, and More!

Globe and Mail
Starts Galore in 2004 Philadelphia Newspapers

 

2003

Title Source
Tidbits ASTECH InterMedia
CommonView ASTECH InterMedia
Predictive Modeling in Circulation Boston Globe
Launching DirectDispatch Columbus Dispatch
Building Market Segmentation Models Denver Newspaper Agency
Direct Marketing Initiatives in Advertising and Circulation Denver Newspaper Agency
The Classified Ranger Project (no ppt) Detroit Newspapers
Partnerships: Leveraging Ad Revenue and Reader Loyalty Globe and Mail
Links Information Management
Battling a Shrinking Market: DNC List Implementation and Market Adjustment Philadelphia Newspapers
Paid Sampling Using Demographic Targets Philadelphia Newspapers

 

ASTECH would again like to extend its appreciation to all attendees for creating a highly original and influential industry event.

The MAAX Users Group conference is designed to facilitate shared learning among users of MAAX technology. It is unique among other events of its kind because it is free of charge to our clients.



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