Reference Articles

 

Title Source Resource
Economic Notes: Too Late to the Party? Miles Groves
MG Research, Ltd.
MG Economic Notes
January, 2006
A Blueprint for Data-Driven Circulation Growth Tom Ratkovich
ASTECH InterMedia
astech-intermedia.com
March, 2006
Selecting a Marketing Solutions Provider ASTECH InterMedia astech-intermedia.com
January, 2006
The State of the News Media 2004 Miles Groves
MG Research, Ltd.
Morton-Groves Newsletter
April, 2004
Trying to Solve the Acquisition Dilemma Tom Ratkovich
ASTECH InterMedia
IDEAS Magazine
December, 2003
The New Business Model Tom Ratkovich
ASTECH InterMedia
IDEAS Magazine
October, 2002
E-Mail Marketing and Trust Jim Hart
ASTECH InterMedia
astech-intermedia.com
January, 2002
The Marketing Database: Return on Investment Ronald Kahan
RKC Database Marketing
womenof.com
December, 2001
Proposals and Executions (part 3 of 3) Jim Hart
ASTECH InterMedia
astech-intermedia.com
September, 2001
How to Set Compensation and Sales Goals (part 2 of 3) Jim Hart
ASTECH InterMedia
astech-intermedia.com
July, 2001
Structuring the Sales Effort to Drive Revenue (part 1 of 3) Jim Hart
ASTECH InterMedia
astech-intermedia.com
June, 2001
The Business Case for Targeted Delivery Jim Hart
ASTECH InterMedia
astech-intermedia.com
June, 2001
The Power of Consumer Data Tom Ratkovich
ASTECH InterMedia
IDEAS Magazine
May/June, 2001
Can you Read Between the Lines? Tom Ratkovich
ASTECH InterMedia
IDEAS Magazine
April, 2001
Loyalty Marketing No Panacea for Newspapers Rick Matsumoto
ASTECH InterMedia
Retention Alert!
April, 2001
Hit the Gas, Not the Brakes! Tom Ratkovich
ASTECH InterMedia
IDEAS Magazine
March, 2001
A Reality Check on e-Marketing IDEAS Magazine
February 2001
IDEAS Magazine
February, 2001
Lessons Learned Tom Ratkovich
ASTECH InterMedia
IDEAS Magazine
January, 2001


"Thou shalt not be a victim. Thou shalt not be a perpetrator. Above all, thou shalt not be a bystander." - Holocaust Museum, Washington D.C.