"Nature knows no pause in progress and development, and attaches her curse on all inaction." -Goethe
MUG 2010 Agenda
MUG · 2010
AGENDA
(developing)
AGENDA
(developing)
| Monday, March 22 | ||
| 9:00-9:30 |
Tom Ratkovich, smartFOCUS ASTECH | Welcome & Introductions |
| 9:30-10:15
|
Pegg Nadler, Keynote Speaker
|
Survival of the Fittest: Lessons Learned from the Magazine Industry more details |
| 10:15-11:00
|
Darrell Kunken, Sacramento Bee
|
Adding Consumer Behavior to the Mix: Using I-Behavior in MAAX to Increase Advertising Revenue |
| 11:00-11:15 | Break | |
| 11:15-12:00
|
Daniel Williams & Melissa Kross, New York Times Regional Media Group | TBD
|
| 12:00-1:30 | Lunch | |
| 1:30-2:15
|
Damian Listar, Toronto Star
|
Getting Started with MAAX: The Top 10 Ideas to Get New Users Early Results in MAAX more details |
| 2:15-3:15
|
E-Marketing Panel Discussion Patty Key, Washington Post |
Using MAAX and eChannel to Launch our PostPoints Preference Campaign |
| 3:15-3:30 | Break | |
| 3:30-4:15 | KXEN | smartMODELER Case Study |
| 4:15-5:00 |
smartMODELER Demo |
|
| Tuesday, March 23 | ||
| 9:00-9:45
|
Nikki Adkins & Sandy Hurst, ACXIOM Corp. |
Leveraging Your MAAX Database with Demographic Data |
| 9:45-10:45
|
Greg Bright, Arizona Republic
|
Using MAAX to Predict the Future: Information is the Difference that makes a Difference more details |
| 10:45-11:00 | Break | |
| 11:00-12:00
|
Al Olsen, Minneapolis Star Tribune Amy Kemp, SmartBase Solutions
|
Stop the Bleeding! How the Minneapolis Star Tribune implemented a proactive strategy to lower their stop rates more details |
| 12:00-1:30 | Lunch | |
| 1:30-2:15
|
Tom Ratkovich & Ann Abernethy, smartFOCUS ASTECH
|
Segmentation Planning and Automation: Trigger Driven Best Practices more details |
| 2:15-3:00 |
Matthew Wilson, New Zealand Herald | Highlights of the MAAX experience at the New Zealand Herald |
| 3:00-3:15 | Break | |
| 3:15-4:00 | TBD | |
| 4:00-4:30
|
Joseph Gordon, Oregonian
|
Creating interactive maps for Google Earth/Map API using MAAX Virtual Fields more details |
| 4:30-5:00 |
Tom Ratkovich & Ann Abernethy, smartFOCUS ASTECH | Conclusion and Wrap Up |
Webex Schedule
Upcoming Webinar Schedule
Click on the link for more information about these "don't miss" events
Click on the link for more information about these "don't miss" events
MARCH 2010
No scheduled webinar due to the MAAX Users Group meeting March 22-23
&
"Back To Basics" Training session March 24-25
Join us in Vegas and Get the Max out of MAAX!
APRIL 2010
Thurs., April 22nd
12 Noon MST
