Email REACTION
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Email REACTION™ provides everything you need to plan, create, test, execute, and measure your digital campaigns. It integrates with other MAAX applications so that you have a holistic view of the customer's activities: both online and offline. Email REACTION's simple visual interface puts you in control. Using Email REACTION, you can increase the timeliness, relevance, and effectiveness of your communications and improve the productivity of your marketing department. |
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| Content Creation & Management Email REACTION’s content management system enables you to visually create and manage content for use in emails, websites, microsites, RSS flows, SMS messages and other digital channels. The what-you-see-is-what-you-get (WYSIWYG) interface makes it simple to build and manage content. |
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| Campaign Execution Email REACTION provides enterprise level campaign management software, enabling fully automated distribution triggered by scheduled, event or customer behavior. The automation extends to follow-up, enabling messages to be sent in response to user actions and non-actions. |
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| Analysis & Reporting As the campaign progresses, real time reports can be accessed and shared through a secure web interface detailing deliverability, response, conversion, outcome, revenue generation and other campaign metrics. Cross-campaign and key performance indicator reports can be viewed in Microsoft Excel. In Email REACTION’s analytics solution you can use drag and drop analysis to ensure that you are never out of touch with individual campaigns or your entire digital marketing strategy. |
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Email REACTION is available now as a hosted solution (ASP), licensed installation, or as a |
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