"The heights by great men reached and kept Were not attained by sudden flight, but they, while their companions slept, were toiling upward in the night." -Henry Wadsworth Longfellow

Get the Max out of MAAX!
MUG · 2010
Las Vegas is the annual site for smartFOCUS ASTECH's annual MAAX Users Group Meeting (MUG). MUG is devoted to best practices, training, product updates and expert advice regarding MAAX. The event welcomes 45+ members of the MAAX Community and is an ideal venue for those who are interested in learning more about MAAX, the newsmedia industry's leading automation and analytics solution.
MUG is not just for the database analysts and technicians. Because the agenda is heavily dedicated to best practices in audience development and revenue diversification, it is perhaps even more relevant to senior managers and marketing strategists. More importantly, it is an opportunity to network and collaborate with your peers in the MAAX Client Community.
This event highlights the best-of-the-best and shows why MAAX - and MAAX users - are the truly the best in the business.
The Details
March 22 & 23
The Westin Casuarina Hotel & Casino
Las Vegas, Nevada
Cost: FREE!!
Includes two full days of MAAX insights, best practices and application education; lunch both days; coffee breaks and full conference materials.
Optional “Back To Basics” MAAX Training
March 24 & 25
Cost: 50% MUG Training Discount - $500
This condensed, intense 2-day session will cover Queries, Bandings, and Virtual Fields. You will learn how to build the elements, validate your results, and draw upon multiple tables in successfully obtaining counts, analyzing trends, and pulling lists.
Pegg Nadler, consultant for magazine publishing empire Hachette Filipacchi Media U.S., and Target Marketing Magazine’s Direct Marketer of the Year, will kick off the conference with insights from her 30-year direct marketing career.
The line-up of speakers and topics for 2010 will cover hot MAAX topics such as; driving advertising revenue with data, retention modeling, e-marketing, market segmentation and trigger driven best practices, plus much more. Check out the AGENDA here!
Register Now! Download the registration form here.

