"The only people for me are the mad ones, the ones who are mad to live, mad to talk, mad to be saved...the ones who never yawn and say a commonplace thing, but burn, burn, burn like fabulous yellow roman candles exploding like spiders across the stars." -Jack Kerouac
i-News: March 18, 2009
Date:
Mar 2009
i-News: March 18, 2009
Data-Driven Marketing Automation for the Newsmedia
Dallas Morning News Invests in Marketing Automation
DENVER, March 18, 2009 – The Dallas Morning News (TDMN) has contracted with smartFOCUS ASTECH to implement ASTECH’s MAAX™ Solution Suite, to boost the productivity of its consumer marketing initiatives, diversify acquisition channels and strengthen retention programs.
Mark Medici, TDMN’s Director of Circulation Audience Development, believes that data-driven marketing is critical to optimizing productivity and customer value in a challenging economic climate.
“It is naïve to think we can grow audience and profitability without leveraging our data to be more timely and more relevant,” says Medici.” MAAX gives us the ability to integrate and automate customer communications across multiple channels, enhancing sales performance and improving engagement with consumers of our print and digital products.”
TDMN joins a vibrant community of more than 80 newsmedia companies that deploy MAAX for marketing analysis, reporting, campaign management and e-marketing initiatives. For TDMN, the MAAX Community was a decisive factor in making its investment decision. “There are many good technologies available to marketers,” says Medici. “But the opportunity to learn and adopt best practices across a vast community of newsmedia companies that share similar challenges is absolutely vital to us. Only ASTECH and MAAX can deliver that.”
The Dallas Morning News began publishing on October 1, 1895. Today, TDMN is the leading source – both in print and online – of news, information and advertising for the Dallas metropolitan area. TDMN is a division of A.H. Belo Corp. which also owns The Providence (RI) Journal and The Press-Enterprise in Riverside, CA.
smartFOCUS ASTECH is the leading marketing systems company dedicated to supporting transformation of the newsmedia. The company, formerly ASTECH InterMedia, was founded in 1992 and acquired by smartFOCUS plc in May 2008. smartFOCUS ASTECH supports the strategic data-driven marketing initiatives of more than 200 newspapers worldwide, including those of Gannett, McClatchy, MediaNews, Hearst, Canwest, Torstar, Advance, Freedom, Cox, Fairfax, APN, NY Times Company and The Washington Post.
Play March Madness; Come to Vail
You are invited to play in ASTECH's 10th Annual NCAA March Madness competition. This is the best time of year for college basketball fans, and you can join in the fun by playing against your peers for bragging rights...or, even better, to win a complimentary registration to The Roundtable on Strategic Marketing in Vail, CO on August 23-26, a value of $1,095.
And, if you’re company is a member of the MAAX user community, we’ll throw in air travel to Denver as well! If it’s not one of the 80+ members of that community, give us a call.
The Roundtable – held annually since 1993 – is consistently regarded by participants as the best marketing event of its kind, offering unique opportunities for networking with peers and intimate discussions on the major issues confronting newsmedia marketers today and in the future.
You can be there for free!
There will be a maximum of 200 entries accepted, so submit yours ASAP. Games start early on Thursday…so don’t be late!
To play, go to: ESPN Tournament Challenge
Group: ASTECH
Password: maaxrocks
One entry per person please. GOOD LUCK!
Webex Schedule
Upcoming Webinar Schedule
Click on the link for more information about these "don't miss" events
Click on the link for more information about these "don't miss" events
MARCH 2010
No scheduled webinar due to the MAAX Users Group meeting March 22-23
&
"Back To Basics" Training session March 24-25
Join us in Vegas and Get the Max out of MAAX!
APRIL 2010
Thurs., April 22nd
12 Noon MST
