The intimate size of the group fostered discussion and debate on a variety of topics.  The Washington Post discussed how they target and collect from past due subscribers, and how they use MAAX and eChannel to segment and communicate with their loyalty program participants.  USA Today demonstrated their robust campaign management applications, and how they harvest email addresses at all customer touchpoints.  “If we didn’t use MAAX, we would be working weekends…”     

The Detroit Media Group discussed their recent transformation from daily delivery to eEditions on certain days of the week, and the elaborate community outreach program that they launched to help their subscribers adapt to this major change, and their tests and analysis of their success using MAAX.    The Minneapolis Star Tribune talked about new initiatives to analyze and improve on the channels they use to communicate with prospects and subscribers. 

There was much discussion about the challenges of gathering information on our online readers, creating models that will help us predict behavior, and how to monetize content.  The NYTRMG showed many of the smartREPORTER templates that save them time on reporting across the organization, which set the stage for the training session on smartREPORTER the next day.