2006 Presentations

As always, we are extremely grateful to our faculty, for it is their experience and expertise that makes the Roundtable the premier event of its kind!

Here are some of the presentations from the 2006 Roundtable on Strategic Marketing. You are free to download as many as you wish, but please credit the appropriate faculty member if you choose to use any of the material in your own work. Right-click, "Save Target As..." you know the drill. Thank you!

 
Faculty Company Presentation
Bright, Greg Arizona Republic Precision Marketing
Bright, Greg Arizona Republic Establish a Company Standard for Measurement of Business Penetration
Cloutier, Norm
Kunken, Darrell		 The Sacramento Bee Putting Web Data to Work
Davis, Robert Robert C. Davis & Associates Robust Sales Model Fundamentals
Dunbar, Roger The Globe and Mail Globe Recognition Program: Advertiser Opportunities within Subscriber Loyalty Programs
Gold, James New York Times Regional Media Group How Brand Diversity & Consumer Insight
Create Competitive Advantage & Growth
Green, James Travidia Inc. Maximizing Your Audience
Gudat, Sandra Customer Communications Group Best Practices in Customer Loyalty
Levitt, Leon Cox Newspapers Online Strategy
Linares, Pili Newspaper Association of America The Value of Newspaper Media
Marcille, Kim Miami Herald Media Company A Look at the Future + Video
Matsumoto, Rick Rainbow Rewards Supercharge Your Credit & Debt Card Program
Maynard, Larry NGM Partners, LLC How to Effectively 'Sell Up'
Murray, John Newspaper Association of America The Future of Circulation
Saurer, Robert
Kohn, Stephanie		 Boston Globe A Subscriber Loyalty Program

 



"Bite off more than you can chew, then chew it." -Ella Williams
Roundtable


Access presentations & photos from 2007:

 View 2007 PresentationsView 2007 Photos

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For more information, contact Allison Ratkovich at 303.296.9966 x124.



Roundtable Reactions

"Thanks for an outstanding conference. It's a pretty simple concept, but the value for me was driven by the narrow focus, quality attendees, and openness of discussions. The event was well planned, superbly run, and hosted in a very enjoyable setting. I think you have found a very nice formula for attendance size too as the conversations inside and outside the conferences were very frank and informing. I look forward to furthering relationships with the leaders I met at this conference…We would very much like to be invited back and look forward to more of these."

-Scott Swenson, Vice President, Circulation, Gazette Communications