2004 Presentations

 

As always, we are extremely grateful to our faculty, for it is their experience and expertise that makes the Roundtable the premier event of its kind!

Here are some of the presentations from the 2004 Roundtable on Strategic Marketing. You are free to download as many as you wish, but please credit the appropriate faculty member if you choose to use any of the material in your own work. Right-click, "Save Target As..." you know the drill. Thank you!

 

Faculty Company Presentation
Abbott, Belinda The Age CRM for Subscribers
Borland, Jack* Denver Newspaper Agency no ppt used
Butters, Jonothon smartFOCUS Marketers are from Mars, Data is from Venus
Cassidy, Rosie Gannett Co., Inc. Life After Telemarketing (substituting for Bob Terzotis of the Jackson Sun)
Chandler, Rick Rainbow Rewards The Decisive Competitive Advantage
Coker, Melanie* The Ledger Easy Pay! Southern Style
Groves, Miles MG Strategic Research Information Strategies for Growth
Hay, John;
Wheatley, Linda		 Links Information Management
London Free Press		 Subscriber and Acquisition Case Studies
Higgins, Mike MediaNews Group Putting Data to Work at MNGI
Hoye, Carrie Chicago Tribune Strategies for Driving Profitable Circulation
Inman, Laura Atlanta Journal-Constitution ajc.com and User Registration
Kendall, Andrew* Toronto Star Easy Pay! Northern Style
Levitt, Leon azcentral.com Azcentral.com
Maher, John St. Louis Post-Dispatch The Next Level
Matsumoto, Rick* ASTECH InterMedia Rewards Programs (substituting for Joe Leong of the Honolulu Advertiser)
Meador, Scott San Antonio Express-News What When Where Why How of Solo Direct Mail (18.3MB)
Rosenberg, Sara Miami Herald What Women Want
Schaub, Dan The Sacramento Bee

Newspapers/Circulation ... Dead or Alive?
Smylie, Ben AdStar Newspaper Industry Partners for the Future
Sollenbarger, Tony Denver Newspaper Agency DNA’s Database Marketing and Direct Mail Capabilities
Talbert, Tia* ASTECH InterMedia Write This Down!
Whitfield, Tom Cox Enterprises 7 Things We Can Do

* Part of the pre-conference Summit on Subscriber Retention.



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Roundtable Reactions

"Again, I just wanted to comment on what an exceptional conference this was. I attend a few throughout the year, and this one is one of the best. The ideas that I took back to our newspaper will most definitely benefit our bottom line and provide revenue opportunities for our Advertising department."

-Linda Wheatley, Vice President, Advertising & Client Marketing, The London (ON) Free Press