2003 Presentations

 

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As always, we are extremely grateful to our faculty, for it is their experience and expertise that makes the Roundtable the premier event of its kind!

Here are some of the presentations from the 2003 Roundtable on Strategic Marketing. You are free to download as many as you wish, but please credit the appropriate faculty member if you choose to use any of the material in your own work. Right-click, "Save Target As..." you know the drill. Thank you!

 

 

 

 

 

Faculty
Company
Presentation
Baker, Rick Gannett Co., Inc. The Gannett Marketing Technology Initiative
Brennan, Bob Newsday Why We're Still Neanderthals
Diller, Steve Cheskin Ethnofuturism: Understanding News Consumers of the Future
Frey, Christopher Gannett Co., Inc. Using Technology to Drive Recruitment Dollars
Frowiss, Al Copley Press Data-Driven Marketing – Success Factors (and Ideas) for Getting Started
Gilbert, Greg ASTECH InterMedia E-Mail Marketing: New Opportunities for Reaching Subscribers
Glennon, Patrick Marketing G2 Developing eMarketing Strategies for Subscription Marketers
Hart, Jim Design Mail Targeted Delivery and Microzoning
Hay, John Links Information Management Case Studies in Subscriber Retention
Leserman, Kim
Ratkovich, Tom		 Media Insight Group
ASTECH InterMedia		 The Newspaper as InfoMediary
Li, Richard Demographic Research Company Modeling Applications Made Simple
Lilly, Sue The Age Acquisition and Retention Strategies to Drive Subscription Growth
Mason, Sandra The Globe and Mail A CFO's Perspective on Marketing Investments
Matsumoto, Rick ASTECH InterMedia 15 Things You Should Know About Direct Mail
Ruckman, Gene
Gottschalk, JoAnn		 Marketing G2
Asheville Citizen-Times		 B2B Marketing Made Simple


"I lamented that I had no shoes until I met a man who had no feet." -Chinese Proverb
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For more information, contact Allison Ratkovich at 303.296.9966 x124.



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